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Feb 27, 2020

Fashion Enter Closes UK’s Skills Gap with EFI Optitex 3D

Leading fashion and textile industry training centre

offers UK professionals hands-on experience with 3D digital design tools

Fremont, California 26 February 2020 – EFI™ Optitex®, Electronics For Imaging’s global provider of integrated end-to-end 2D & 3D CAD/CAM software solutions for the fashion and apparel industry, today announced its partnership with Fashion Enter Ltd. (FEL), a UK training and technical skills development centre for the fashion and textile industry. FEL has implemented EFI Optitex 3D solutions into its course curriculum.

Established in 2006, London-based FEL is a veritable “all-in-one” technology hub for the fashion and textile industry, offering multiple training and technical skills development services encompassing the entire design to production cycle. A not for profit, social enterprise, FEL also provides apprenticeships and adult learning through an Educational Skills and Finding Agency- and Social Enterprise London-approved technical centre supported by Haringey Council, Mayor’s Good Growth Fund and online fashion retailer ASOS®.

To help lay the foundation for the UK’s fashion and textile industry on its imminent journey towards digital transformation, FEL was determined to close the mounting skills gap in both industry and academia and offer UK professionals hands-on experience and exposure to 3D digital design tools. With a keen understanding of the market’s growing need for speed, flexibility and shifting demands, in September 2019, FEL selected EFI Optitex as its 3D technology partner. FEL sought advanced 3D solutions that would enable innovative digital design courses, apprenticeships and bespoke training, including collaboration with leading fashion retailers such as Marks & Spencer®, ASOS, Next®, and many others.

After a short but highly intensive training period FEL implemented EFI Optitex 3D into its design and production processes, including pattern design and 3D tools for design and fitting. Since the recent implementation, FEL has already reaped the benefits of EFI Optitex 3D fully digital design, from sampling and grading, through to production. During a preliminary implementation phase, EFI Optitex 3D will enable FEL to deliver a wide range of accredited 3D design courses and forge collaborations with new customers, a result of EFI Optitex 3D’s intuitive design tools, ease of use, and time and resource savings.

“Fashion Enter strives to be a centre of excellence in both quality garment manufacturing and skills training,” said FEL Founder and 35-year UK fashion industry expert Jenny Holloway. “EFI Optitex has given us a strong and reliable 3D toolset, not only to maintain, but to strengthen our position as a leading UK training and technical skills provider. We welcome a long and mutually beneficial relationship with EFI Optitex, as we forge ahead to help bridge the digital divide in the UK’s fashion and textile industry.”

EFI Optitex General Manager Amir Lehr commented, “We are proud to support Fashion Enter’s objective to diminish the skills gap in our industry, and to help them consistently inspire the future of UK fashion. As an end-to-end 2D-3D technology partner, we strive to deliver quality solutions that enable our customers to embrace digital transformation. Today, with EFI Optitex, digitisation is fast becoming the focal point of FEL’s training and technical skills development offering.”

About Fashion Enter Ltd.

Established in 2006, London-based Fashion Enter Ltd. (FEL) specialise in training and technical skills development for the fashion and textiles industry, in addition to providing apprenticeships and adult learning via subcontracting agreements with local academic institutions. A not for profit, social enterprise, FEL strives to be a centre of excellence for sampling, grading, and production, offering an inspiring training environment where apprentices gain hands-on experience and exposure to all aspects of the design to production cycle, and where FEL graduates earn accredited quality qualifications and apprenticeships. The Fashion Technology Academy is the training academy of FEL in collaboration with Haringey Council, Mayor's Good Growth Fund and ASOS. For more information, visit www.fashion-enter.com.

About EFI Optitex

EFI Optitex is a global software provider of integrated 2D-3D computer-aided design (CAD) solutions for fashion & apparel, automotive, upholstery and industrial fabrics. We digitally streamline design, development and production throughout the supply chain, enabling efficient workflows and quick response to market demands. Informed by over three decades of experience and a growing base of 30,000 users, our innovative solutions are highly accurate, sustainable and cost-effective. We offer brands, retailers and manufacturers a one-vendor solution for delivering high-quality products on demand and on budget. To learn more about EFI Optitex, visit www.optitex.com.

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NOTE TO EDITORS:  The EFI logo and Optitex are registered trademarks of Electronics For Imaging, Inc. and/or its affiliates in the U.S. and/or certain other countries. EFI is a trademark of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. ASOS is a registered trademark of ASOS plc. Marks & Spencer is a registered trademark of Marks and Spencer plc. Next is a registered trademark of Next plc. All other terms and product names may be trademarks or registered trademarks of their respective owners and are hereby acknowledged.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.

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