September 11, 2011

EFI Debuts Powerful Browser-Based PrintSmith Business Automation Software

GRAPH EXPO - Chicago - Sept. 11, 2011 - EFI (NASDAQ: EFII), a world leader in customer-focused digital printing innovation, today debuted PrintSmith™ Vision, a totally new evolution of EFI PrintSmith, the most installed Print MIS in the world. The software is on display for the first time in EFI's booth at GRAPH EXPO (#2000 through Sept. 14th, McCormick Place) and received a "Must See 'em" award from the Graphic Arts Show Company.

PrintSmith Vision provides a full-featured, browser-based management solution designed for print-for-pay, on-demand and small commercial operations with virtually any combination of production processes. PrintSmith Vision has been built to collect, organize and present information in a format that allows small businesses - with a limited number of personnel, many wearing multiple hats - to thrive in today's business environment.

PrintSmith Vision includes estimating, quoting, order tracking, scheduling, production forms, data collection, inventory, costing, and invoicing tools. The system utilizes a familiar browser-based interface so it can be easily accessed from anywhere, and makes daily processes easy to learn and use. With PrintSmith Vision, new employees come online faster while existing employees perform more tasks with a higher degree of speed and accuracy. With a powerful data mining and reporting capability, business owners have real-time visibility into their operation, allowing them to make better, more profitable "informed" decisions.

"I am excited to see PrintSmith become a more modern and advanced system that takes full advantage of the flexibility and mobility of a browser-based, server-administered solution," said beta user Chuck Lobaugh, owner and general manager of Curry Printing HHI, Inc. in Hilton Head Island, S.C. "It will be fantastic to maintain everything at the server level and not have to worry about client software any longer, and I look forward to being able to access my PrintSmith from any computer or device with a browser."

"In the competitive environment of the printing industry, the ability to manage a business more efficiently is critical," said Robert Rothschild, general manager of EFI PrintSmith and heritage products. "PrintSmith Vision builds on the many years of development of PrintSmith. It takes the tasks previously performed by an often overworked office staff or the owner, and streamlines and automates these processes. It's like having a highly qualified assistant who works 24/7."

The solution is available in single and multiuser configurations. PrintSmith Vision runs on a Mac or Windows server, allowing all workstations complete "read" and "write" access to the database. It also has an open database, so data can be accessed by third party applications.

Printing businesses selecting PrintSmith Vision can utilize EFI Digital StoreFront® or EFI PrintSmith Site web-to-print platforms to extend the power of the system to their clients' desktops, and the system will be a great fit for on-demand digital printing driven by EFI Fiery® servers.

PrintSmith Vision is planned for release in Q1 of next year, from EFI and its channel partners. EFI will continue to provide support for current PrintSmith users and will offer an upgrade path and data migration options to the Vision product. For more information, visit EFI at GRAPH EXPO, go to or contact 800-875-7117.

About EFI
EFI ( is a world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital print controllers and solutions; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and business process automation software; and corporate printing solutions.

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NOTE TO EDITORS: The EFI logo, Fiery, Digital StoreFront, VUTEk and Jetrion are registered trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. EFI, PrintSmith and Rastek are trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.

This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as "anticipate", "believe", "estimate", "expect", "consider", "plan" and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI's businesses, please refer to the risk factors section in the Company's SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q. EFI undertakes no obligation to update information contained herein, including forward-looking statements.


Katie Maller
EFI Public Relations

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